This year MND Australia has extended the outreach of awareness activities by producing a bimonthly enewsletter and joining One Global Team to raise awareness of MND across the globe.
This year's MND Week campaign had a fresh, new look with the production of postcards, posters and online banners to promote the MND Week theme: Right care. Right place. Right time. The MND Week call to action invited the public, politicians and healthcare professionals to show their support by signing the five rights of people with MND petition.
MND Australia continued to engage with the MND community via social media. During 2013–14 we attracted 1586 new fans on Facebook and 288 new Twitter followers. Sixty percent of our Facebook followers are women aged 25–54. Posts calling for people to share and sign the five rights petition generated the most social media activity.
MND Australia's bimonthly newsletter has achieved an average open-rate of 47% (industry average 16%) and average click-through rate of 9.7% (industry average 2.3%). The most readily clicked link in three out of four issues in the past year was The International Research Update, reiterating subscribers' interest in MND research.
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